brand-monitor — launch kit

1-liner

Reddit + HN brand-mention tracker with Qwen-powered false-positive filter. $99-499/mo per brand vs Brand24's $399.

Tweet hook

Brand24 is $399/mo. Mention is $179/mo.

Both surface "brand" mentions that aren't actually about your brand (same word, different meaning). Signal-to-noise is brutal.

I built one with Qwen filtering — 5x less noise, 60% less cost.

Stack 🧵

Reddit

• r/marketing: "Open-source brand-mention monitor with FP filter"
• r/PRStudios: "Brand24 alternatives 2026"

Cold-email ICP

• DTC brand managers
• Crisis-comms / PR firms
• B2B SaaS marketing teams concerned about competitive intel

Cold-email template

Subject: 5x less noise on {brand} mentions

Hi {first} — quick test on {their brand}: I ran our monitor over the
last 7 days of Reddit + HN. Found {X} mentions, but only {Y} actually
about you (others were homonyms).

Brand24 / Mention surface ALL of them and bill you for the noise.
We filter with Qwen + only flag the real ones.

$99/mo vs $399. Free 14-day trial on {brand}. Reply for setup.

SEO content

1. "Brand24 alternatives 2026"
2. "Why your brand-monitoring tool is showing you junk"
3. "Reddit's hidden mentions: how the API works"
4. "Negative-first triage for crisis comms"
5. "Qwen sentiment vs cloud-LLM sentiment — calibration"

brand-monitor

Daily brand-mention monitoring across Reddit, Hacker News, and public web. Qwen-powered sentiment classification + false-positive filter. Email digest delivered each morning.

Why this works at $99-499/mo

• False-positive filter — every other tool surfaces noise from unrelated meanings of the brand. Qwen's is_about_brand field cuts signal-to-noise by ~5x.
• Local Qwen = $0/call — cloud-classification SaaS (Brand24, Mention) charge $99-399/mo because their inference is the cost.
• Negative-first sorting — what brand managers actually want to see at 8am.

Pricing

• $99/mo — 1 brand, daily digest, Reddit + HN
• $299/mo — 3 brands, daily, + web search results
• $499/mo — 5 brands, real-time alerts via Slack, all sources
• $1,499/mo — 25 brands, custom escalations, Slack + email + Discord

Compare:

• Brand24: $99-399/mo (per-mention pricing)
• Mention: $49-179/mo (limited mentions)
• Sprout Social: $249-499/mo per user (broader social-media suite)

Architecture

sources.py     fetch Reddit + HN + web search
   │
   ▼
classify.py    Qwen → sentiment, intent, is_about_brand
   │
   ▼
digest.py      group by sentiment, render plaintext + HTML
   │
   ▼
cli.py         scan / render-html commands

Run locally

cd C:\openclaw-products\brand-monitor
python -m venv .venv
.\.venv\Scripts\activate
pip install -e ".[dev]"

# LM Studio with qwen3-30b-a3b-2507 must be running
brandmon scan "Pipely" --hours 24
brandmon render-html "Pipely" --hours 24 --out today.html

Cron-driven daily flow

# pp-brandmon-daily (Windows scheduled task at 7am ET)
brandmon render-html "$env:WATCHED_BRAND" --hours 24 --out C:\out.html
# pipe to your mailer

Roadmap

• Slack/Discord webhook delivery
• Real-time alert mode (negative-only, escalate within 5 min)
• Web search (SerpAPI/Brave) wired in (currently stub)
• Twitter/X (requires API key — paid tier)
• Multi-brand digests in one email
• Web dashboard for the customer
• Stripe billing integration